How to write a brief for an influencer campaign: 8 elements that ensure results
The brief is the difference between a campaign that works and one that wastes the budget. 8 mandatory elements, the most common mistakes of brands and examples for the Balkans.
Influencer marketing for online stores: how to increase sales in the Balkans in 2026.
Which formats bring direct sales, how to set up UTM tracking and promo codes, and how much to invest for a positive ROAS.
How to get the first cooperation with a brand as an influencer or UGC creator
How to prepare a profile, write a pitch that gets a response, where to find brands in the Balkans and how much to charge for the first cooperation.
Influencer Marketing ROI Vs. Facebook ads in the Balkans: What pays more?
Specific comparison by CPM, CTR, conversions and content durability. When to choose influencers, when paid ads and why the combination wins in the Balkans.
Influencer campaign with a small budget in the Balkans: How to start for 200 EUR
Nano and micro influencers give better ROI than mega stars. A guide for brands who want a first campaign with measurable results without a big budget.
How to become a UGC creator in Bosnia and Serbia: Earn from 200 EUR per video without followers
UGC creators don't need followers. Guide how to get started, build a portfolio and find brands that pay 200 to 1,000 EUR per video in the Balkans.
Influencer Marketing Platform for Brands: 280+ Creators from BiH, Serbia, Croatia and Montenegro
Forget about agencies. Direct access to 280+ verified creators from all over the region, filtering by niche and location, no agency fee. Campaign in less than 24 hours.
How to launch your first influencer campaign in 2026: step-by-step for brands
From defining the goal to analyzing the results: a complete guide for marketing managers launching their first influencer campaign. No improvisation.
5 mistakes brands make in influencer campaigns and how to avoid them
The same mistakes are repeated: blame the influencer, bad brief, no measurement, payment without protection. Here's how to avoid each one before the money goes down the drain.
Influencer platform vs direct collaboration: why brands choose the platform
Direct collaboration sounds cheaper, but marketing managers who have tried both options generally return to the platform. Here are the real reasons why.
UGC vs Influencer Marketing: Which Brings Better ROI for Brands in 2026?
Direct comparison by price, reach, conversions and durability of content. When to choose UGC, when to choose influencers and why the combination wins.
How much does influencer marketing cost in the Balkans and is it profitable for a small brand
Specific prices by influencer category and content format. Price table, ROI formula and how much budget a small brand can start with.
How to find the right influencer for your brand: a guide for marketing managers
5 criteria every marketing manager should check before choosing an influencer: engagement rate, audience demographics, red flags and more.
Micro vs. Mega Influencers: Who Gets Better Results for Brands?
Comparison of engagement rate, conversions and ROI by influencer category. Who brings more sales and when to choose which type for a campaign in the Balkans.
How to build a media kit that attracts brands
7 elements that every media kit must have, how to show engagement rate and why the Influexus profile is your digital media kit according to brands.
What is UGC Marketing and why brands pay for content without posting on your profile
Make money without followers: how UGC creators make content for brands and how much they charge in the Balkans in 2026
How to set a price as an influencer in the Balkans (and not underestimate yourself)
Approximate prices per platform, tips for negotiation and how Influexus, the only influencer platform in the Balkans, protects your earnings.